Our Story

R2 Amsterdam | Menswear With a Twist

With an R2 Amsterdam shirt, jacket or sweater you give your outfit just that extra, personal touch.

R2 Amsterdam was founded in 2008 and has over the years grown into an international brand, selling menswear in more than twenty countries. And although the iconic Shirts with a Twist are still central to the brand’s identity, our collection now also includes polo shirts, knitwear, jackets and more.

With a Twist
And eye for detail and attention to the finishing touch is something that distinguishes R2 from other brands. We give each item of clothing a unique accent or surprising detail, which we call The Twist. It can be an eye-catching print, a contrasting button or collar, or the stitched ‘XXX’ – a reference to our home base Amsterdam.

Quality first
A quality product is only created by perfecting all phases of its production process: from design to fabric and from fit to finish. Quality always comes first, followed by a unique dedication to creative details that you will only find at R2.

A creative process
For each R2 collection we create new prints based on recurring themes: Design, Movement and Creative Classics, with the creative R2 twist.

A sustainable world
R2 is taking more and more steps towards sustainability. This is not only reflected in our choice for sustainable materials, such as organic cotton and lyocell, but also in tangible improvements in our production process. We work with sustainably printed labels, for example, and we use packaging materials made of recycled plastic.

Continuity and reliability
We owe the success of R2 to a passionate team that values long-term relationships. Just like our customers, we care about continuity and reliability: that is why we work with the same suppliers for each collection as much as possible – with some of them already since the foundation of R2 in 2008! As a result, you, as our customer, can always be assured of the same high quality and fit.